Eye Tribe eye tracking technology to be introduced in smartphones in 2015

How would you like to play a game of Fruit Ninja or Candy Crush without using hands and just using eyes on you smartphone. Well it might just be possible to do that this year itself if things go according to Eye Tribe’s plans and new smartphones incorporate their cheap eye tracking technology.

Eye Tribe a Danish company is working to bring eye tracking technology to your smartphones, by the end of 2015 you may be playing games on smartphone using your eyes, a blink of your eyes, or pupil movement to control the game.

Eye Tribe formed by four friends, Sune Alstrup Johansen (CEO), Javier San Agustin, Martin Tall, and Henrik Skovsgaard in 2011, to create an “Eye tracking technology” at an affordable cost.

Johansen was working with Bjorn, who was suffering from ALS (Amyotrophic lateral sclerosis: this is a progressive neurodegenerative disease and a person suffering from this cannot move, speak, eat or breathe since their muscles cannot work they can only use their eyes to convey message), thats when they decided to working on the eye tracking technology.

The technology developed by Eye Tribe is far more cheaper than the normal eye trackers which are mainly used in research purpose and ad analytics and costs upwards of $10000.00. On the contrary the Eye Tribe tracker is available for as low as $99.00 and hence is affordable by common user.

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